For this project, I worked with Bruno Press to create engaging materials for their Print Parties. Print Parties allows groups—like birthday parties, corporate teams, or friends—step into a letterpress shop and learn about the magic of printing on century-old presses.

Our goal was to help potential participants understand the value of the experience and encourage them to embrace it. Many people are hesitant to sign up for letterpress print parties due to a lack of understanding about the craft, its rich tradition, and what exactly the experience entails. To address this, I created a video that demonstrates why print parties would be a valuable experience for any group, as well as a video that walks folks through the entire experience; start to finish. Additionally, I designed three brochures tailored to different “umbrellas” of groups, a social media carousel to advertise the experience, and a punch card for returning customers.

Ultimately, the goal was to turn reluctance or curiosity into excitement and action.